Cars are not like other product types. No other consumer good generates so much passion and so many emotions. A car is one of the few everyday objects that is not chosen for purely practical reasons.
For this reason, it requires communications that adequately respond to its particular status. The same is true for the entire industry. So, linguistic transfer, i.e. translation, should present no obstacle to transmitting the message. No loss or alteration of information can occur in the process, whoever the target market is: specialised media, general media, institutional bodies and the general public, but also the network, clients, potential clients, associates and partners.
When it comes to cars, it is vital to communicate in the other language and not to simply translate the communication. The communication process should take precedence over the translation process. In other words, the user of the translated text should feel that the text was written in their language, rather than translated into it. It should be immediately usable for the purposes required. When, and only when, this has been achieved can one say that the translinguistic battle has been won.
On the strength of this principle, Mosaïque offers its clients in the automotive industry a bespoke multilingual service that is carried out by translation professionals who are also communication specialists and car enthusiasts.
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